Choosing the right domain name.
When customers want to find a business, whether it’s a local restaurant or
a global retailer, the Web is the first place they look.
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Domain names
not only make it easy for customers to find your business on the Web, they also give you a place where you can create your own unique online presence, from large Web store to a simple online business card with your contact information, hours and location.
How you choose your domain name depends on where you are with your business. If you’re already up and running with a brick-&-mortar location, you’ll want to choose a domain that matches your business name. You’ve worked hard to create a name and a brand that customers know and love, so you having the matching domain only makes sense for your customers.
Your first choice may not be available. If that’s the case, don’t worry … there are virtually endless domain variations available. Try a different domain extension like .NET, .BIZ , .CO, or .XYZ, & (many other of new extension) instead of just .COM. Another tip is to add a local element to your name, This not only differentiates your business from others that may be located across the country, it can help improve your search engine results for local customers.
If you’re just starting out …or you’re launching a business that will only exist online … choosing your domain name is essentially choosing your company name. You want a name that’s memorable and represents your business, if not literally, then at least your company’s personality or attitude think: (Public Domain Clicks.com).
And all businesses, new and established, can benefit from a few best practices when it comes to choosing a domain, such as making your name easy to spell and keeping it short.
